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Concept and evidence of tourist risk gaze

Xie, Chaowu; Yu, Jun; Zhang, Jiangchi; Wu, Mao-Ying; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 7, pp. 1642-1656

Persistent link: https://www.econbiz.de/10015056273

Consumer search with blind buying

Chen, Yanbin; Li, Sanxi; Lin, Kai; Yu, Jun - In: Games and economic behavior 126 (2021), pp. 402-427

Persistent link: https://www.econbiz.de/10012616731

Competitive targeted online advertising

Li, Sanxi; Sun, Hailin; Yu, Jun - In: International journal of industrial organization 87 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014280059

Consumer innovativeness and shopping styles

Park, Ji Eun; Yu, Jun; Zhou, Joyce Xin - In: The journal of consumer marketing 27 (2010) 5, pp. 437-446

Persistent link: https://www.econbiz.de/10008651278

Chinese consumer decision-making styles : a comparison between the coastal and inland regions

Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51

Persistent link: https://www.econbiz.de/10003909533

Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison

Yu, Jun; Zhou, Joyce Xin - In: Journal of international consumer marketing 22 (2010) 1, pp. 59-71

Persistent link: https://www.econbiz.de/10003946667

Effect of Choice Complexity on Design Efficiency in Conjoint Choice Experiments

Danthurebandara, Vishva Manohara - 2010

Conjoint choice experiments have become a powerful tool to explore individual preferences. The consistency of respondents' choices depends on the choice complexity. For example, it is easier to make a choice between two alternatives with few attributes than between five alternatives with several...

Persistent link: https://www.econbiz.de/10013137705

Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more

Moon, Hyoungeun; Yu, Jongsik; Chua, Bee-Lia; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 326-344

Persistent link: https://www.econbiz.de/10014369795

Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands

Yu, Jongsik; Baah, Nancy Grace; Kim, Seongseop; Moon, … - In: International journal of contemporary hospitality management 36 (2024) 9, pp. 3129-3150

Persistent link: https://www.econbiz.de/10015137947

Effect of choice complexity on design efficiency in conjoint choice experiments

Danthurebandara, Vishva Manohara; Yu, Jie; Vandebroek, … - 2010

Persistent link: https://www.econbiz.de/10008989151