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Konsumentenverhalten
Consumer behaviour
95
Beziehungsmarketing
42
Brand management
42
Markenführung
42
Relationship marketing
42
Brand image
31
Markenimage
31
Brand
30
Markenartikel
30
Social Web
28
Social web
28
Customer satisfaction
23
Kundenzufriedenheit
21
Virtual reality
20
Virtuelle Realität
20
Viral marketing
17
Virales Marketing
17
Emotion
16
Internet marketing
14
Online-Marketing
14
Fashion
13
Luxury goods
12
Luxusgüter
12
Mode
12
Bibliometrics
11
Bibliometrie
11
Holiday behaviour
11
Online retailing
11
Online-Handel
11
Tourism
11
Tourismus
11
Urlaubsverhalten
11
Dienstleistungsqualität
10
Service quality
10
Brand loyalty
9
Customer integration
9
Kundenintegration
9
Satisfaction
9
Tourism industry
9
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Online availability
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Undetermined
60
Free
15
Type of publication
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Article
92
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
94
Author
All
Loureiro, Sandra Maria Correia
91
Bilro, Ricardo Godinho
10
Kaufmann, Hans Rüdiger
9
Guerreiro, João
7
Miranda, Francisco J.
5
Prentice, Catherine
5
Romero, Jaime
5
Aleem, Aihoor
4
Breazeale, Michael
4
Jiménez-Barreto, Jano
4
Nascimento, Jorge
4
Sarmento, Eduardo Moraes
4
Friedmann, Enav
3
Japutra, Arnold
3
Langaro, Daniela
3
Loureiro, Sandra M. C.
3
Ribeiro, Lara
3
Rita, Paulo
3
Roschk, Holger
3
Cayolla, Ricardo
2
Cunha, Namércio Pereira da
2
Itani, Omar S.
2
Koo, Dong-Mo
2
Koo, Dong-mo
2
Molinillo, Sebastian
2
Pires, Ana Regina
2
Rodrigues, Mariana Berga
2
Rosado-Pinto, Filipa
2
Ruiz-Equihua, Daniel
2
Wang, Xuequn
2
Aguiar, Marta
1
Ajayi, Samson
1
Ali, Faizan
1
Ali, Murad
1
Almeida, Marta
1
Amorim, Inês Pessoa de
1
Amorim, Marlene
1
Angelino, Fernando José de Aires
1
Araújo, Cristiano Mineiro Branco de
1
Ashfaq, Muhammad
1
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Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
10
International journal of hospitality management
4
Journal of promotion management : JPM
4
EuroMed journal of business
3
International journal of consumer studies
3
Journal of business research : JBR
3
Psychology & marketing
3
World review of entrepreneurship, management and sustainable development
3
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Spanish journal of marketing
2
The journal of product & brand management
2
Tourism and hospitality research : THR
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Italian journal of marketing : ITJM
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing communications
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
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Source
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ECONIS (ZBW)
94
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1
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10
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94
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Authenticity : shedding light on the branding context
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
EuroMed journal of business
19
(
2024
)
3
,
pp. 544-570
Persistent link: https://www.econbiz.de/10015327496
Saved in:
3
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
4
The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
40
(
2014
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
Saved in:
5
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
6
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
7
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
8
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
9
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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