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The role of brand experience and student engagement in the creation of brand equity in a higher education context

Muhammad Waqas - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 451-474

Persistent link: https://www.econbiz.de/10013417411

Customer experience : a systematic literature review and consumer culture theory-based conceptualisation

Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: Management review quarterly 71 (2021) 1, pp. 135-176

Persistent link: https://www.econbiz.de/10012432250

Branded content experience in social media settings : a consumer culture theory perspective

Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: The journal of brand management : an international journal 29 (2022) 2, pp. 225-240

Persistent link: https://www.econbiz.de/10013170671

Consumer repurchase intention of smart wearable devices : an extension of the technology integration model

Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 78-98

Persistent link: https://www.econbiz.de/10013503847

The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective

Muhammad Waqas; Mian, Sarmad Jan; Nazir, Nabila - In: Journal of Islamic marketing 14 (2023) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10013536370

Does Materialism, Emotions, Risk and Financial Literacy Affects the Propensity for Indebtedness in Pakistan : The Complementary Role of Hedonism and Demographics

Waqas, Muhammad; Siddiqui, Danish Ahmed - 2023

Indebtedness is a concern in today’s society as people may need to sacrifice a significant portion of their income to tackle their debt. The current study aims at determining the effect of emotions, financial literacy, materialism, and risk perception on the propensity to indebtedness with the...

Persistent link: https://www.econbiz.de/10014354981

Green brands, customer satisfaction and sustainable performance in the Chinese manufacturing industry

Waqas, Muhammad; Qingfeng, Meng; Ahmad, Naveed; Iqbal, … - In: Management decision 61 (2023) 11, pp. 3545-3572

Persistent link: https://www.econbiz.de/10014428529

Factors influencing the potential adoption of portable pork DNA detection device

Ezlika Ghazali; Mutum, Dilip S.; Waqas, Muhammad; Azni … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2575-2599

Persistent link: https://www.econbiz.de/10014428693

A typology of customer experience with social media branded content : a netnographic study

Waqas, Muhammad; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: International journal of internet marketing and … 14 (2020) 2, pp. 184-213

Persistent link: https://www.econbiz.de/10012252819

Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model

Ezlika Ghazali; Mutum, Dilip S.; Waqas, Muhammad; Bang, … - In: International journal of hospitality management 101 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013271315