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Digital consumer management : understanding and managing consumer engagement in the digital environment

Mogaji, Emmanuel - 2024

"Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. Chapters...

Persistent link: https://www.econbiz.de/10014493477

Sustainable consumption practices in Indian households : a saga of environment management linked to Indian ethos and generational differences

Jaspreet Kaur; Mogaji, Emmanuel; Wadera, Deepti; Gupta, … - In: Society and business review 17 (2022) 3, pp. 441-468

Persistent link: https://www.econbiz.de/10013363084

Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction

Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349

Persistent link: https://www.econbiz.de/10014442625

Tomeito or Tomahto : exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Sattarapu, Praveen Kumar; Wadera, Deepti; Nguyen Phong … - In: Journal of consumer behaviour 23 (2024) 2, pp. 278-298

Persistent link: https://www.econbiz.de/10014507220

Transport and mobility decisions of consumers with disabilities

Mogaji, Emmanuel; Bosah, Genevieve; Nguyen Phong Nguyen - In: Journal of consumer behaviour 22 (2023) 2, pp. 422-438

Persistent link: https://www.econbiz.de/10014251311

Consumer behavior in the metaverse

Kaur, Jaspreet; Mogaji, Emmanuel; Paliwal, Manisha; … - In: Journal of consumer behaviour 23 (2024) 4, pp. 1720-1738

Persistent link: https://www.econbiz.de/10014633742

Bridging the digital divide : consumer engagement with transportation payment apps in emerging economies

Farinloye, Temitope; Omotoye, Oluwatobi; Oginni, Adeyemi; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 3011-3029

Persistent link: https://www.econbiz.de/10015117005

B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands

Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250

Persistent link: https://www.econbiz.de/10014227555

Emerging economies in fashion global value chains : brand positioning and managerial implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023

Persistent link: https://www.econbiz.de/10013543213

Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

Persistent link: https://www.econbiz.de/10013543251