Chaudhry, Peggy E.; Paul Hill, Ronald; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011
The purpose of this investigation is to examine the explanatory powers of a consumer complicity framework that uses counterfeit products and five emerging country markets (Brazil, Russia, India, and China). A web survey was administered to 1,600 consumers in Brazil, Russia, India, and China to...
