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Consumer receptiveness to international retail market entry
Alexander, Nicholas; Doherty, Anne Marie; Carpenter, … - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 160-172
Persistent link: https://www.econbiz.de/10003964439
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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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Acculturation to the global consumer culture : a generational cohort comparison
Carpenter, Jason; Moore, Marguerite; Doherty, Anne Marie; … - In: Journal of strategic marketing 20 (2012) 5, pp. 411-423
Persistent link: https://www.econbiz.de/10009657386
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Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas; Doherty, Anne Marie - In: Business history 63 (2021) 7, pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
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Transformational retailing and the emergence of a modern brand : Liberty of London : 1875-1900
Alexander, Nicholas; Doherty, Anne Marie; Cronin, James - In: History of retailing and consumption 6 (2020) 2, pp. 78-96
Persistent link: https://www.econbiz.de/10012439950
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The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad; Alexander, Nicholas; Kartika, Gilang - In: The journal of brand management : an international journal 29 (2022) 3, pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
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Theorising brand aura
Alexander, Nicholas; Doherty, Anne Marie - In: Journal of service management 34 (2023) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10013537619