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A luxury brand management fram...
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Konsumentenverhalten
Consumer behaviour
9
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5
Bekleidung
4
Brand management
4
Clothing
4
Mass customization
4
Online retailing
4
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Kincade, Doris H.
5
Bahng, Young Jin
2
Cavender, RayeCarol
2
KIncade, Doris H.
2
Shin, Eonyou
2
Yang, Jung-ha
2
Bahng, Youngjin
1
Chen-Yu, Jessie H.
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Han, Jinhee
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Lee, Jung Eun
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Lee, Minyoung
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Journal of fashion marketing and management
4
International journal of retail and distribution management
1
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
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OLC EcoSci
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1
Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
Cavender, RayeCarol
;
Kincade, Doris H.
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10010384277
Saved in:
2
Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Saved in:
3
College students' apparel shopping orientation and brand/product preferences
Bahng, Youngjin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010184336
Saved in:
4
Presentation-order effect of product images on consumers' mental imagery processing and purchase intentions
Lee, Jung Eun
;
Shin, Eonyou
;
Kincade, Doris H.
- In:
The journal of product & brand management
33
(
2024
)
5
,
pp. 604-617
Persistent link: https://www.econbiz.de/10015165221
Saved in:
5
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
6
Retail buyer segmentation based on the use of assortment decision factors
Bahng, Young Jin
;
Kincade, Doris H.
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 643-652
Persistent link: https://www.econbiz.de/10010388514
Saved in:
7
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
8
Effects of consumer characteristics and product presentations on online apparel impulse buying
Chen-Yu, Jessie H.
;
Kincade, Doris H.
;
Rhee, YoungJu
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10013270712
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