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Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69
Persistent link: https://www.econbiz.de/10009774961
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An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana : the importance of social networks for nascent entrepreneurs
Dadzie, Kofi Q.; Evans, Jocelyn; Mack, Rhonda - In: Global business & economics review 12 (2010) 1/2, pp. 100-114
Persistent link: https://www.econbiz.de/10003974720
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Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective
Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410
Persistent link: https://www.econbiz.de/10012521303
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
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Procedural and distributive fairness : determinants of overall price fairness
Ferguson, Jodie L.; Ellen, Pam Scholder; Bearden, William O. - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 217-231
Persistent link: https://www.econbiz.de/10010363433
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Suspicion and perceptions of price fairness in times of crisis
Ferguson, Jodie L.; Ellen, Pam Scholder; Piscopo, … - In: Journal of business ethics : JOBE 98 (2011) 2, pp. 331-349
Persistent link: https://www.econbiz.de/10008841029
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Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008