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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Investigating the service brand : a customer value perspective
Brodie, Roderick J.; Whittome, James R. M.; Brush, … - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.; Juric, Biljana - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
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Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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Certification and authentication of brand value propositions
Starr, Richard G., Jr.; Brodie, Roderick J. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
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Special issue: Non-monetary social and network value : understanding the effects of non-paying customers in new media
Hollebeek, Linda D. (ed.); Brodie, Roderick J. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011591877