This article investigates several aspects of compulsive buyers’ brand attitude and behavior and how these differ from non-compulsive buyers in three large-scale, survey-based studies. Among our findings are that (1) while compulsive buyers appreciate emotional and social benefits significantly...

Purpose – Consumers increasingly experience and value services as elements of a larger constellation of mutually facilitating, complementary, and supporting services. A service constellation is a combination of multiple interdependent services – often produced by multiple specialized service...