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Konsumentenverhalten
Consumer behaviour
47
USA
14
United States
13
Brand management
7
Innovation
7
Brand
6
Clothing
6
Fashion
6
Markenartikel
6
Markenführung
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Internet
5
Internet marketing
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Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Social web
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Theorie
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Theory
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Online-Marketing
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Relationship marketing
4
United States of America
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Beziehungsmarketing
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Brand image
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Consumer marketing
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Consumer psychology
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E-commerce
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Electronic Commerce
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Luxury goods
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Luxusgüter
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Markenimage
3
Marketing strategy
3
Mass customization
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Materialism
3
Online retailing
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Online-Handel
3
Tourism marketing
3
Tourismusmarketing
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Viral marketing
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7
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English
31
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Goldsmith, Ronald E.
31
Flynn, Leisa Reinecke
8
Clark, Ronald A.
5
Hofacker, Charles F.
3
Swilley, Esther
3
Goldsmith, Elizabeth B.
2
Lafferty, Barbara A.
2
Pagani, Margherita
2
Andrews MacLelland, Melinda
1
Bolander, Willy
1
Bonn, Mark Andrew
1
Bridges, Eileen
1
Brusco, Michael J.
1
Hauteville, François d'
1
Hochstein, Bryan
1
Hofacker, Charles
1
Kilsheimer, Jacqueline C.
1
Kim, Daekwan
1
McMahon, Dave
1
Montford, William J.
1
Pagani, Marghertia
1
Peloza, John
1
Perracchio, Andrea
1
Pillai, Kishore Gopalakrishna
1
Plouffe, Christopher R.
1
Pollitte, Wesley
1
Ramirez, Edward
1
Stacey, E. Craig
1
Tsiotsou, Rodoula H.
1
Zboja, James J.
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Journal of retailing and consumer services
5
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing theory and practice
2
Psychology & marketing
2
Psychology of branding
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-marketing ; 1
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
New developments and approaches in consumer behavior research
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
31
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1
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
2
New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
Saved in:
3
Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d'
- In:
New developments and approaches in consumer behavior …
,
(pp. 289-305)
.
1998
Persistent link: https://www.econbiz.de/10001299787
Saved in:
4
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
Saved in:
5
An empirical study of heavy users of travel agencies
Goldsmith, Ronald E.
- In:
Journal of travel research : a quarterly publication of …
33
(
1994
)
1
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001171821
Saved in:
6
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
Saved in:
7
Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
Saved in:
8
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
9
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
10
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
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