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Konsumentenverhalten
Brand management
59
Markenführung
51
Markenartikel
40
Brand
37
Brand image
34
Consumer behaviour
33
Markenimage
31
Brands
24
United Kingdom
18
Marketing
11
Brand equity
10
Employees
9
Großbritannien
9
Ireland
9
Markenpolitik
9
Relationship marketing
9
Social Web
9
Social web
9
Beziehungsmarketing
8
International marketing
8
Bank
7
Brand identity
7
Consumers
7
Customer integration
7
Führungsstil
7
Irland
7
Kundenintegration
7
Leadership style
7
Services marketing
7
Advertising effects
6
Dienstleistung
6
Financial services
6
Spain
6
Werbewirkung
6
Advertising
5
Banking
5
Corporate culture
5
Corporate reputation
5
Dienstleistungsmarketing
5
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Undetermined
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Article
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Article in journal
16
Aufsatz in Zeitschrift
16
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2
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2
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1
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English
22
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De Chernatony, Leslie
14
Buil, Isabel
9
Wallace, Elaine
5
Gabbott, Mark
4
Jevons, Colin
4
Bowden, Jana
2
Martínez, Eva
2
Naumann, Kay
2
Blackshaw, Pete
1
Christodoulides, Geoge
1
Christodoulides, George
1
Dall'Olmo Riley, Francesca
1
Davčik, Nebojša
1
Hegner, Sabrina
1
Hem, Leif E.
1
Hogan, Michael
1
Hogg, Gill
1
Hogg, Gillian
1
Knox, Simon
1
Langaro, Daniela
1
Montaner, Teresa
1
Nascimento, Rita
1
Palmeira, Mauricio
1
Pontes, Nicolas
1
Veloutsou, Cleopatra
1
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The journal of product & brand management
5
European journal of marketing : EJM
3
Journal of advertising research
2
Working paper series / The City University Business School
2
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 4
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
The marketing book
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
22
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1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
3
Consumers and services
Gabbott, Mark
;
Hogg, Gillian
-
1998
Persistent link: https://www.econbiz.de/10000643442
Saved in:
4
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
5
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
6
Consumer behaviour
Gabbott, Mark
;
Hogg, Gill
- In:
The marketing book
,
(pp. 151-165)
.
2016
Persistent link: https://www.econbiz.de/10011471643
Saved in:
7
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
8
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
9
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
10
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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