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Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment
Estelami, Hooman - In: Pricing perspectives : marketing and management …, (pp. 58-74). 2008
Persistent link: https://www.econbiz.de/10003775016
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Cognitive catalysts for distrust in financial services markets : an integrative review
Estelami, Hooman - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 246-257
Persistent link: https://www.econbiz.de/10011480865
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An ethnographic study of consumer financial sophistication
Estelami, Hooman - In: Journal of consumer behaviour : an international … 13 (2014) 5, pp. 328-341
Persistent link: https://www.econbiz.de/10010517313
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Consumer estimates of online quantity surcharge incidence rates
Estelami, Hooman - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012801954
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Drinking motives
Grunert, Klaus G.; Rosendahl, Jacob; Andronikidis, … - In: Consumption culture in Europe : insight into the …, (pp. 306-332). 2013
Persistent link: https://www.econbiz.de/10009720261
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Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003560369
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Customer defection in retail banking : attitudinal and behavioural consequences of failed service quality
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of service theory and practice : JSTP 25 (2015) 3, pp. 304-326
Persistent link: https://www.econbiz.de/10011305997
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
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The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47
Persistent link: https://www.econbiz.de/10002566800