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Endorsement theory : how consumers relate to celebrity models
Marshall, Roger; Na, Woonbong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
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COVID-19 and extremeness aversion : the role of safety seeking in travel decision making
Kim, Jungkeun; Park, Jooyoung; Lee, Jaeseok; Kim, Seongseop - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 837-854
Persistent link: https://www.econbiz.de/10012880673
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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Critical tests of multiple theories of cultures' consequences : comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and distance for explaining overseas tourism behavior
Hsu, Shih-yun; Woodside, Arch G.; Marshall, Roger - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 679-704
Persistent link: https://www.econbiz.de/10010200137
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
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Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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Response-time measurement of group purchasing-decision power structures
Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719
Persistent link: https://www.econbiz.de/10003484200