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Brand management
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Glynn, Mark S.
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International journal of retail & distribution management
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Smart technology applications in business environments
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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2
Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.
;
Chen, Shaoshan
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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3
Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
Saved in:
4
Children using social media to connect with others and with consumer brands
Jones, Katharine
;
Glynn, Mark S.
- In:
Smart technology applications in business environments
,
(pp. 205-220)
.
2017
Persistent link: https://www.econbiz.de/10011718708
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