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Konsumentenverhalten
Consumer behaviour
16
Finland
13
Marketing management
12
Marketingmanagement
12
Brand management
11
Electronic Banking
10
Electronic banking
10
Firm performance
10
KMU
10
Markenführung
10
SME
10
Unternehmenserfolg
10
Beziehungsmarketing
9
Finnland
9
Relationship marketing
9
Brand orientation
6
Internet
6
Brand image
5
Markenimage
5
B-to-B-Marketing
4
Business growth
4
Business-to-business marketing
4
Firm growth
4
Innovation
4
Marketing
4
Mobile communication systems
4
SMEs
4
Target group
4
Unternehmenswachstum
4
Zielgruppe
4
brand performance
4
Banking
3
Brand performance
3
Confidence
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Innovation adoption
3
Innovationsakzeptanz
3
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English
10
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Laukkanen, Tommi
10
Cruz, Pedro
3
Hirvonen, Saku
2
Kivijärvi, Marke
2
Alamäki, Ari
1
Barretto FilgueirasNeto, Lineu
1
Hallikainen, Heli
1
Kiviniemi, Vesa
1
Kuikka, Anna
1
Muñoz-Gallego, Pabl
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Pasanen, Mika
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Reijonen, Helen
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The international journal of bank marketing : IJBM
2
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
10
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1
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
2
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
3
The role of information in mobile banking resistance
Laukkanen, Tommi
;
Kiviniemi, Vesa
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10008648326
Saved in:
4
Mobile banking rollout in emerging markets : evidence from Brazil
Cruz, Pedro
;
Barretto FilgueirasNeto, Lineu
; …
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
5
,
pp. 342-371
Persistent link: https://www.econbiz.de/10008648327
Saved in:
5
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
6
Mobile banking innovators and early adopters : how they differ from other online users?
Laukkanen, Tommi
;
Pasanen, Mika
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003802503
Saved in:
7
Effect of gender on trust in online banking : a cross-national comparison
Kivijärvi, Marke
;
Laukkanen, Tommi
;
Cruz, Pedro
- In:
Trust and new technologies : marketing and management …
,
(pp. 74-90)
.
2008
Persistent link: https://www.econbiz.de/10003770836
Saved in:
8
Consumer trust in electronic service consumption : a cross-cultural comparison between Finland and Portugal
Kivijärvi, Marke
;
Laukkanen, Tommi
;
Cruz, Pedro
- In:
Journal of euromarketing
16
(
2007
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003496750
Saved in:
9
Consumer adoption versus rejection decisions in seemingly similar service innovations : the case of the Internet and mobile banking
Laukkanen, Tommi
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2432-2439
Persistent link: https://www.econbiz.de/10011491032
Saved in:
10
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
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