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Konsumentenverhalten
Consumer behaviour
46
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22
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22
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22
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Großbritannien
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4
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Romaniuk, Jenni
38
Faulkner, Margaret
10
Nenycz-Thiel, Magda
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East, Robert
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Beal, Virginia
4
Nguyen, Cathy
4
Tanusondjaja, Arry
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Trinh, Giang
4
Cohen, Justin
3
Sharp, Byron
3
Stern, Philip
3
Uncles, Mark
3
Bogomolova, Svetlana
2
Bruwer, Johan
2
Dall'Olmo Riley, Francesca
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Australasian marketing journal
8
International journal of market research : JMRS ; the journal of the Market Research Society
6
European journal of marketing : EJM
3
International journal of market research
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 2
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of wine business research
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
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Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Measuring and managing brands
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
2
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
3
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
5
Comparing approaches to elicit brand attributes both face-to-face and online
Hogan, Samantha
;
Romaniuk, Jenni
;
Faulkner, Margaret
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 57-78
Persistent link: https://www.econbiz.de/10011472540
Saved in:
6
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
7
International brands in emerging markets : the myths of segmentation
Tanusondjaja, Arry
;
Greenacre, Luke
;
Banelis, Melissa
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011517637
Saved in:
8
Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale
Faulkner, Margaret
;
Corkindale, David R.
- In:
Technological forecasting & social change : an …
76
(
2009
)
7
,
pp. 910-916
Persistent link: https://www.econbiz.de/10003892269
Saved in:
9
What can the brand manager expect from Facebook?
Sitta, Desislava
;
Faulkner, Margaret
;
Stern, Philip
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011880448
Saved in:
10
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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