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Konsumentenverhalten
Brand management
21
Markenführung
20
Consumer behaviour
18
Brand
13
Markenartikel
12
Brand image
8
Markenimage
8
Branding
7
Corporate reputation
6
Großbritannien
6
United Kingdom
6
Brand equity
5
Firmenimage
5
Brand names
4
Brands
4
Public relations
4
Impression management
3
Jugendliche
3
Sustainability
3
Youth
3
Öffentlichkeitsarbeit
3
Abfall
2
B-to-B-Marketing
2
Brand architecture
2
Brand extension
2
Branded litter
2
Business-to-business marketing
2
Competitive advantage
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Corporate culture
2
Corporate social responsibility/performance
2
Customer satisfaction
2
Employees
2
Experiment
2
Football
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Higher education institution
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Internal communications
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International marketing
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English
16
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Roper, Stuart
16
Parker, Cathy
3
Isaksen, Katja Jezkova
2
Medway, Dominic
2
Round, Griff
2
Abosag, Ibrahim
1
Ashman, Rachel
1
Banister, Emma
1
Baumgarth, Carsten
1
Boltz, Dirk-Mario
1
Caruana, Robert
1
Hind, Daniel
1
Iglesias, Oriol
1
Keeling, Kathleen A.
1
La Niece, Caroline
1
Mousavi, Sahar
1
Murphy, Phil
1
Raddats, Chris
1
Rodrigues, Clarinda
1
Round, D. J. Griff
1
Schmidt, Holger J.
1
Tisiruk Potavanich
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European journal of marketing : EJM
5
Journal of business research : JBR
4
Psychology & marketing
3
Journal of marketing management : MM
2
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
16
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1
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
2
Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
Saved in:
3
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
4
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
5
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
6
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
7
The rubbish of marketing
Roper, Stuart
;
Parker, Cathy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 881-892
Persistent link: https://www.econbiz.de/10003786732
Saved in:
8
The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart
;
La Niece, Caroline
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
Saved in:
9
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
10
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
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