Narrow search
Showing 1 - 10 of 11
Cover Image
Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip; Banerjee, Saikat - In: The journal of product & brand management 23 (2014) 3, pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
Cover Image
Impact of food brand controversy on consumers' attitude toward brand and company
Banerjee, Saikat - In: Journal of food products marketing 24 (2018) 4, pp. 413-440
Persistent link: https://www.econbiz.de/10011880372
Cover Image
On the relationship between online brand community and brand preference in political market
Banerjee, Saikat - In: International review on public and non-profit marketing 18 (2021) 1, pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
Cover Image
Factors responsible behind political brand preference : an empirical study on Indian voters
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Marketing intelligence & planning 34 (2016) 4, pp. 559-582
Persistent link: https://www.econbiz.de/10011571128
Cover Image
Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect
Banerjee, Saikat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
Cover Image
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Journal of business research : JBR 109 (2020), pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Cover Image
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Cover Image
Brand love and party preference of young political consumers (voters)
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: International review on public and non-profit marketing 19 (2022) 3, pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
Cover Image
The paradox of youth's online political party brand engagement on Facebook : a congruity theory perspective
Jamwal, Mohit; Saini, Munish; Banerjee, Saikat - In: International review on public and non-profit marketing 21 (2024) 2, pp. 313-339
Persistent link: https://www.econbiz.de/10015080786
Cover Image
The role of retailers during brand scandals : insights from a case study
Kapoor, Sunaina; Banerjee, Saikat; Signori, Paola - In: International journal of retail and distribution management 50 (2022) 2, pp. 276-298
Persistent link: https://www.econbiz.de/10013397960