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Konsumentenverhalten
Consumer behaviour
19
Service quality
13
Dienstleistungsqualität
12
Customer satisfaction
11
Kundenzufriedenheit
10
Beziehungsmarketing
9
Relationship marketing
9
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7
Service industry
7
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6
Complaint management
6
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5
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5
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4
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4
Marketing theory
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Marketingmanagement
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Online-Handel
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4
Vertrauen
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Erfolgsfaktor
3
Green marketing
3
Künstliche Intelligenz
3
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3
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English
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Brady, Michael K.
10
Ramirez, Edward
6
Benedicktus, Ray L.
3
Darke, Peter R.
3
Wilson, Andrew E.
3
Cowart, Kelly O.
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Tajdini, Saeed
2
Bagozzi, Richard P.
1
David, Meredith E.
1
Fox, Gavin L.
1
Frankwick, Gary
1
Gau, Roland
1
Giebelhausen, Michael
1
Giebelhausen, Michael D.
1
Goldsmith, Ronald E.
1
Hadjimarcou, John
1
Hollebeek, Linda D.
1
Huang, Ming-Hui
1
Jiménez, Fernando R.
1
Lehnert, Kevin D.
1
Leroi-Werelds, Sara
1
Moreno, Gabriel
1
Robinson, Stacey G.
1
Sirianni, Nancy J.
1
Smith, Amy K.
1
Sprott, David E.
1
Streukens, Sandra
1
Swinnen, Gilbert
1
Voorhees, Clay M.
1
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Journal of marketing theory and practice
3
Psychology & marketing
3
Journal of retailing
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Brick & mortar shopping in the 21st century
1
European journal of marketing : EJM
1
Journal of consumer marketing
1
Journal of marketing
1
Journal of service research : JSR
1
The Routledge companion to digital consumption
1
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ECONIS (ZBW)
18
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1
The consumer adoption of sustainability-oriented offerings : toward a middle-range theory
Ramirez, Edward
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10010231847
Saved in:
2
Some antecedents of price sensitivity
Ramirez, Edward
;
Goldsmith, Ronald E.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003867488
Saved in:
3
Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward
;
Jiménez, Fernando R.
;
Gau, Roland
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527
Saved in:
4
The effects of proenvironmental demarketing on consumer attitudes and actual consumption
Ramirez, Edward
;
Tajdini, Saeed
;
David, Meredith E.
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10011738474
Saved in:
5
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
6
Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
Saved in:
7
Empirical evidence of the effect of colorism on customer evaluations
Cowart, Kelly O.
;
Lehnert, Kevin D.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011970149
Saved in:
8
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
9
Consumer (dis)trust online
Darke, Peter R.
;
Benedicktus, Ray L.
;
Brady, Michael K.
- In:
The Routledge companion to digital consumption
,
(pp. 404-414)
.
2013
Persistent link: https://www.econbiz.de/10009690710
Saved in:
10
Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael
;
Robinson, Stacey G.
;
Sirianni, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 113-124
Persistent link: https://www.econbiz.de/10010381381
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