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Leveraging the power of online social networks : a contingency approach
Yap, Sheau Fen Sheau; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 32 (2014) 3, pp. 345-374
Persistent link: https://www.econbiz.de/10010380723
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Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
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The role of regulatory focus and information in investment choice : some evidence using visual cues to frame regulatory focus
Soo Yeong Ewe; Gul, Ferdinand A.; Lee, Christina Kwai Choi - In: The journal of behavioral finance : a publication of … 19 (2018) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10012009630
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Corporate good deed and service failure : does being good lead to forgiveness?
Yang, Chia-yen; Tjiptono, Fandy; Lee, Christina Kwai Choi; … - In: Journal of hospitality marketing & management 33 (2024) 8, pp. 1040-1070
Persistent link: https://www.econbiz.de/10015084025
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COVID-19 and extremeness aversion : the role of safety seeking in travel decision making
Kim, Jungkeun; Park, Jooyoung; Lee, Jaeseok; Kim, Seongseop - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 837-854
Persistent link: https://www.econbiz.de/10012880673
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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Critical tests of multiple theories of cultures' consequences : comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and distance for explaining overseas tourism behavior
Hsu, Shih-yun; Woodside, Arch G.; Marshall, Roger - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 679-704
Persistent link: https://www.econbiz.de/10010200137
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092