Objective: The objective of the article is to examine the role which environmental concern plays in explaining the attitude towards second-hand shopping and the intention to visit a second-hand shop. Research Design & Methods: Norm Activation Model including an additional variable –...

Gamification involves integrating game mechanics into non-game environments such as business intranets, online communities, websites, and learning management systems to boost participation. Its aim is to actively engage employees, customers, and other stakeholders, fostering collaboration,...