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The introduction of emerging technologies in retailing and their infusion into the service encounter necessitates research to better understand consumer attitude toward the usage of technology into the service delivery systems. The capability of Radio Frequency Identification (RFID) technology...
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Previous studies in information systems research and service marketing treat customer behavior towards technology-based services homogeneously. However, recent studies recognize that users have different attitude towards different technologies even if these technologies used to support the same...
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