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Marketing management : a custo...
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Brands in texts : attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
;
Lanseng, Even Johan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 702-711
Persistent link: https://www.econbiz.de/10009576041
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Effekten av produktkunnskap p°a informasjonssøking ved forbrukerkjøp
Selnes, Fred
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1988
Persistent link: https://www.econbiz.de/10000775516
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Relationship learning with key customers
Selnes, Fred
;
Sallis, James
-
1999
Persistent link: https://www.econbiz.de/10001412726
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