Narrow search
Showing 1 - 4 of 4
Cover Image
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011419490
Cover Image
Cultural dimensions in online purchase behavior : evidence from a cross-cultural study
Pratesi, Francesca; Hu, Lala; Rialti, Riccardo; Zollo, … - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 227-247
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012662315
Cover Image
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto - In: International journal of consumer studies 47 (2023) 2, pp. 751-766
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014250616
Cover Image
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3636-3644
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011515210