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Brand management ; Vol. 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Heterogeneity in entry effects between nondurable consumer product categories
Kalyanaram, Gurumurthy
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
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pp. 219-231
Persistent link: https://www.econbiz.de/10001163885
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
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2010
Persistent link: https://www.econbiz.de/10003924129
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