This paper reconstructs the history of experimental research on riskless choices during the period 1930-70. The experiments considered here regarded the derivation of indifference curves and the evaluation of the transitivity assumption, that is, matters that in neoclassical economics...

In discussing rational choice theory (RCT) as an explanation of demand behavior, Becker (1962, Journal of Political Economy, 70, 1–13) proposed a model of random choice in which consumers pick a bundle on their budget line according to a uniform distribution. This model has then been used in...