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Kooperation
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Customer satisfaction
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Industrial marketing management : the international journal for industrial and high-tech firms
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A buyer's perspective on collaborative versus transactional relationships
Whipple, Judith M.
;
Lynch, Daniel F.
;
Nyaga, Gilbert N.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 507-518
Persistent link: https://www.econbiz.de/10003976599
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