Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of Business Research 66 (2013) 10, pp. 1709-1715
This study explores the relationship among green marketing, corporate image, and purchase intentions in the retail setting from a consumer perspective. A total of 389 usable questionnaires are obtained from female consumers who are major customer at the selected retailer (e.g., department...
