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Swipe, view, engage : the interplay of athlete social media content and viewer attitudes on sports perception and interest

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Bączyk, … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 729-751

Persistent link: https://www.econbiz.de/10015272600

Swipe, view, engage: the interplay of athlete social media content and viewer attitudes on sports perception and interest

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Bączyk, … - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 729-751

Purpose Influencers in physical activity and sports have gained significant prominence in promoting health and well-being via digital social networks. This research investigates the impact of athlete influencers on sports perceptions, with a focus on korfball. Using korfball as a representative...

Persistent link: https://www.econbiz.de/10015355836