Preface to fourth edition -- Creativity and it importance in business -- Blocks to creativity -- Theories of creativity -- Problem solving and improvisation -- Factors influencing people's ability to undertake ideation -- Objective finding, fact finding and problem finding/definition --...

This paper points out the differences between incremental and paradigm shift approaches to creativity in management that exists between Japanese and Western schools of thought. A number of examples are used to illustrate how a systematic incremental process that places emphasis on continuous...