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International journal of advertising : the review of marketing communications
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Croatia : a country "created from God's tears"
Zdravkovic, Srdan
;
Amine, Lyn S.
- In:
Thunderbird international business review
49
(
2007
)
4
,
pp. 445-473
Persistent link: https://www.econbiz.de/10003541127
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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