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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
28
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Brand
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Brand image
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Venkatesh, Alladi
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The journal of consumer marketing
2
Contemporary consumer culture theory
1
Interpretive consumer research : paradigms, methodologies & applications
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Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Market value of diversity and ethnicity : a cultural analysis of African American media consumption and representation
Venkatesh, Alladi
- In:
Contemporary consumer culture theory
,
(pp. 33-49)
.
2017
Persistent link: https://www.econbiz.de/10011664616
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2
Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang-soo
;
Cha, Taihoon
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
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3
The customer is king : culture-based unintended consequences of modern marketing
Kim, Chang Soo
;
Aggarwal, Praveen
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 193-201
Persistent link: https://www.econbiz.de/10011523185
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4
Ethnoconsumerist methodology for cultural and cross-cultural consumer research
Meamber, Laurie
;
Venkatesh, Alladi
- In:
Interpretive consumer research : paradigms, …
,
(pp. 87-108)
.
2001
Persistent link: https://www.econbiz.de/10001613032
Saved in:
5
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
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