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~subject:"Kulturelle Identität"
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How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012799017
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