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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
5
Ethnic group
5
Ethnische Gruppe
5
Konsumentenverhalten
5
Cultural identity
4
Brand image
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising effects
2
Cross-cultural marketing
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Einzelhandelspreis
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Ethnicity
2
Interkulturelles Marketing
2
Motivation
2
Retail price
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USA
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United States
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Welt
2
Werbewirkung
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World
2
Austauschtheorie
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Behavioral economics
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Behaviour
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Bibliometrics
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Bibliometrie
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Brand extensions
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Brand loyalty
1
Brand management
1
Brand personality
1
Cognition
1
Consultancy services
1
Consumer attitudes
1
Craving
1
Cultural diversity
1
Customer satisfaction
1
Customer service
1
Desire
1
Dienstleistungsqualität
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Aguirre-Rodriguez, Alexandra
2
Montoya, Detra Y.
2
Alvarez, Cecilia M. O.
1
Boveda-Lambie, Adriana
1
Briggs, Elten
1
Luna, David
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Montoya, Detra
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Torres, Patricia
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Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Services marketing quarterly
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ECONIS (ZBW)
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When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Aguirre-Rodriguez, Alexandra
;
Boveda-Lambie, Adriana
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013352802
Saved in:
2
Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra
;
Luna, David
;
Alvarez, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
Saved in:
3
Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.
;
Briggs, Elten
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
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