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The PD scale : a measure of psychic distance and its impact on international marketing strategy
Sousa, Carlos M. P.; Lages, Luis Filipe - In: International marketing review 28 (2011) 2, pp. 201-222
Persistent link: https://www.econbiz.de/10009242891
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A natural science approach to investigate cross-cultural managerial creativity
Bradley, Frank; Gao, Yuhui; Sousa, Carlos M. P. - In: International business review : the official journal of … 22 (2013) 5, pp. 839-855
Persistent link: https://www.econbiz.de/10009771711
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A cultural constructivist analysis of the Internet's role in the international approximation of markets
Martínez-López, Fancisco J.; Sousa, Carlos M. P.; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10008900888
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Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?
Sousa, Carlos M. P.; Tan, Qun - In: Journal of international marketing 23 (2015) 4, pp. 84-104
Persistent link: https://www.econbiz.de/10011414956
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Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.; Lengler, Jorge - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 591-610
Persistent link: https://www.econbiz.de/10003874178