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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma; Kalliny, Morris; Elgoul, Siham - In: Journal of marketing communications 19 (2013) 5, pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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The role of culture in developing disruptive innovation in domestic firms
Cowden, Birton J.; Kalliny, Morris - In: Cultural and technological influences on global business, (pp. 258-271). 2013
Persistent link: https://www.econbiz.de/10009757813
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The cultural and religious animosity model : evidence from the United States
Kalliny, Morris; Hausman, Angela; Saran, Anshu; … - In: The journal of consumer marketing 34 (2017) 2, pp. 169-179
Persistent link: https://www.econbiz.de/10011635336