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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
17
USA
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United States
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Brand image
6
China
6
Students
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Studierende
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Designation of origin
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Markenimage
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Bibliometrics
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Bibliometrie
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Brand management
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Cultural identity
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Customer satisfaction
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India
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Indien
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International marketing
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Internet marketing
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Markenführung
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Online-Marketing
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Betriebswirtschaftslehre
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Brand preference attainment
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Business economics
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Diversity
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Equity
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Ethnic group
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Ethnische Gruppe
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Ethnocentrism
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Export
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Higher education institution
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Hochschule
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Immigrant
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Inclusion
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Internationales Marketing
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Kundenzufriedenheit
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Sun, Qin
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Basmanova, Oksana
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Cardona, Adolfo Rudy
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Li, Fuan
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International journal of internet marketing and advertising : IJIMA
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Journal of global marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali
;
Saldivar, Roberto
;
Sun, Qin
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
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2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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3
Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy
;
Sun, Qin
;
Li, Fuan
;
White, Darin
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
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