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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
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Markov chain
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Online retailing
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dynamic treatment effects
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1970-1997
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A mega shopping complex
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Ahn, Sowon
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Jo, Myung-Soo
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Kim, Jong Min
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International journal of market research
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International marketing review
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ECONIS (ZBW)
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Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
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A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon
;
Jo, Myung-Soo
;
Sarigollu, Emine
;
Kim, Chang Soo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
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