Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination's...

Who are the tourists that visit cultural attractions or engage in cultural activities, and why? What specific travel behaviours make them distinct from other travelers? How large is the demand for cultural tourism and what elements of culture attract tourists? How can cultural tourism be...