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~subject:"Kundenanalyse"
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Kundenanalyse
Consumer behaviour
14
Konsumentenverhalten
13
Sponsorship
13
Sponsoring
11
Sportmarketing
9
Sports marketing
9
Brand
8
Brand image
8
Brand management
8
Markenartikel
8
Markenführung
8
Markenimage
8
Theorie
7
Theory
7
Advertising effects
6
Marktforschung
6
Werbewirkung
6
Advertising
5
Market research
5
Sport event
5
Sports
5
Sportveranstaltung
5
Marketing management
4
Marketingmanagement
4
Werbung
4
Austria
3
Children
3
Customer analysis
3
Kinder
3
Sport
3
Österreich
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftsstudium
2
Beziehungsmarketing
2
Big event
2
Brand associations
2
Brand strength
2
Branding
2
China
2
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German
2
English
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Reisinger, Heribert
3
Wagner, Udo
2
Dittrich, R.
1
Gausterer, Klemens
1
Katzenbeisser, Walter
1
Schuster, Matthias
1
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Journal of business economics : JBE
1
OR-Spektrum : quantitative approaches in management
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) : Klagenfurt, September 2 - 5, 2002
1
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ECONIS (ZBW)
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The analysis of rank ordered preference data based on Bradley-Terry type models
Dittrich, R.
;
Katzenbeisser, Walter
;
Reisinger, Heribert
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 117-134
Persistent link: https://www.econbiz.de/10001535813
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2
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
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3
Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten
Reisinger, Heribert
;
Wagner, Udo
;
Schuster, Matthias
- In:
Operations research proceedings 2002 : selected papers …
,
(pp. 127-132)
.
2003
Persistent link: https://www.econbiz.de/10001751972
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