Vor kurzem hat das Institut für Finanz- und Aktuarwissenschaften in Ulm eine Studie über den aktuellen Stand von Kundenbindungs- und Kundengewinnungsmaßnahmen von Finanzdienstleistern im Internet durchgeführt.(...)Die wesentlichen Ergebnisse dieser Umfrage wollen wir im folgenden Artikel...

Measuring NPS is relatively straight forward, but using it to drive economic value is not. NPS must lead to a "so what" for the organization. NPAs programs and inititatives must be cost-effective and profitable....

Customer loyalty is one of the main business challenges, also for the insurance sector. Nevertheless, there are just a few papers dealing with this problem in the insurance field and specifically considering the uniqueness of this business sector. In this paper we define the conceptual framework...

Purpose - The insurance industry has not been able to effectively retain its customers and struggles to establish and maintain long-lasting relationships with them. The purpose of this paper is thus to identify the main factors that explain the cancellation of motor insurance policies by...