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Customer loyalty to a commercial website : descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 66 (2013) 9, pp. 1436-1447
Persistent link: https://www.econbiz.de/10009757094
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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641