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Persistent link: https://www.econbiz.de/10012814225
I study a model that looks at causes, characteristics and consequences of loyalty schemes in a market with consumers who suffer from self-control problems (Gul and Pesendorfer, 2001). While the literature has mostly focused on loyalty schemes as tools used by firms to compete (Caminal and...
Persistent link: https://www.econbiz.de/10012970212