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~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Consumer behaviour
62
Konsumentenverhalten
62
Beziehungsmarketing
20
Relationship marketing
20
Theorie
18
Theory
18
Einzelhandel
15
Loyalty program
15
Retail trade
15
Werbewirkung
15
Advertising effects
14
Online retailing
12
Online-Handel
12
Advertising
11
Marketing
11
Meta-Analyse
11
Meta-analysis
11
Werbung
11
Sales promotion
10
Verkaufsförderung
10
Corporate Social Responsibility
9
Market research
9
Marktforschung
9
Werbepsychologie
8
Internet marketing
7
Mathematical programming
7
Mathematische Optimierung
7
Netherlands
7
Niederlande
7
Online-Marketing
7
Brand image
6
Brand management
6
Loyalty programs
6
Markenführung
6
Markenimage
6
Psychology of advertising
6
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
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English
15
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Bijmolt, Tammo H. A.
14
Dorotic, Matilda
7
Verhoef, Peter C.
6
Fok, Dennis
3
Breugelmans, Els
2
Krafft, Manfred
2
Leenheer, Jorna
2
Sesé, F. Javier
2
Viswanathan, Vijay
2
Basso, Leonardo J.
1
Fennis, Bob M.
1
Fok, D.
1
Koetterheinrich, Kim
1
Melnyk, Valentyna
1
Minnema, Alec
1
Non, Mariëlle
1
Vafainia, Saeid
1
Wiebenga, Jacob H.
1
Zhang, Jie
1
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Marketing letters : a journal of research in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
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ECONIS (ZBW)
15
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1
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
4
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
5
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
6
Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
Saved in:
7
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
8
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
10
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
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