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Kundenbindungsprogramm
Japan
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Consumer behaviour
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Kondo, Fumiyo N.
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Handbook of research on mobile marketing management
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Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
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2
Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
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