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~subject:"Kundenintegration"
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Kundenintegration
Relationship marketing
31
Beziehungsmarketing
27
Brand management
20
Consumer behaviour
20
Markenführung
20
Customer integration
19
Brand
18
Brand image
18
Markenartikel
17
Markenimage
17
Konsumentenverhalten
16
Lieferantenmanagement
13
Social Web
13
Social web
13
Supplier relationship management
13
Marketing
12
Internet marketing
10
Online-Marketing
10
Theory
10
Value creation
10
Betriebliche Wertschöpfung
9
Marketing management
9
Marketing theory
9
Marketingmanagement
9
Marketingtheorie
9
Theorie
9
B-to-B-Marketing
8
Business-to-business marketing
8
New Zealand
8
Brands
7
Service-Dominant Logic
7
Service-dominant logic
7
Bibliometrics
6
Bibliometrie
6
Collaborative theorizing
6
Customer value
6
Dienstleistungsmanagement
6
Kundenwert
6
Service management
6
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Online availability
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Undetermined
9
Free
1
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Article
16
Book / Working Paper
3
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
19
Author
All
Brodie, Roderick J.
18
Hollebeek, Linda D.
9
Ilić, Ana
5
Jurić, Biljana
5
Conduit, Jodie
4
Breidbach, Christoph F.
3
Bolton, Ruth N.
2
Calder, Bobby J.
2
Doorn, Jenny van
2
Libai, Barak
2
Malthouse, Edward C.
2
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Black, Iain
1
Brodie, Roderick
1
Böhmann, Tilo
1
Colurcio, Maria
1
Edvardsson, Bo
1
Fehrer, Julia
1
Hollebeek, Linda
1
Jaakkola, Elina
1
Juric, Biljana
1
Kristensson, Per
1
Lervik-Olsen, Line
1
Maglio, Paul P.
1
Nenonen, Suvi
1
Pels, Jaqueline
1
Polese, Francesco
1
Sebastiani, Roberta
1
Starr, Richard G., Jr.
1
Storbacka, Kaj
1
Veloutsou, Cleopatra
1
Witell, Lars
1
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Published in...
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Journal of service research : JSR
6
Journal of business research : JBR
2
Customer engagement : contemporary issues and challenges
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
19
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1
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
3
Customer engagement : essence, dimensionality, and boundaries
Doorn, Jenny van
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10009383374
Saved in:
4
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Saved in:
5
The perils of focusing on highly engaged customers
Libai, Barak
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 275-276
Persistent link: https://www.econbiz.de/10009383384
Saved in:
6
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
7
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
8
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
9
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
10
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
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