Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The forecasting accuracy of ma...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenintegration
Forecasting model
119
Prognoseverfahren
119
Theory
112
Theorie
111
Prognose
48
Forecast
47
Relationship marketing
31
Beziehungsmarketing
27
Marketing
25
Consumer behaviour
23
Time series analysis
21
Zeitreihenanalyse
21
Bibliometrics
20
Bibliometrie
20
Konsumentenverhalten
20
Voting behaviour
20
Wahlverhalten
20
Economic forecast
19
Wirtschaftsprognose
19
Customer integration
18
Marktforschung
18
Advertising
17
Market research
17
Presidential election
16
Präsidentschaftswahl
16
Werbung
16
Brand image
14
Forecasting
14
Brand
13
Markenimage
13
Brand management
12
Markenartikel
12
Markenführung
12
Social Web
12
Social web
12
Business
11
Election
11
Estimation theory
11
Schätztheorie
11
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
18
Author
All
Brodie, Roderick J.
18
Hollebeek, Linda D.
9
Ilić, Ana
5
Jurić, Biljana
5
Conduit, Jodie
4
Breidbach, Christoph F.
3
Bolton, Ruth N.
2
Calder, Bobby J.
2
Doorn, Jenny van
2
Libai, Barak
2
Malthouse, Edward C.
2
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Black, Iain
1
Böhmann, Tilo
1
Colurcio, Maria
1
Edvardsson, Bo
1
Fehrer, Julia
1
Hollebeek, Linda
1
Jaakkola, Elina
1
Juric, Biljana
1
Kristensson, Per
1
Lervik-Olsen, Line
1
Maglio, Paul P.
1
Nenonen, Suvi
1
Sebastiani, Roberta
1
Starr, Richard G., Jr.
1
Storbacka, Kaj
1
Veloutsou, Cleopatra
1
Witell, Lars
1
more ...
less ...
Published in...
All
Journal of service research : JSR
6
Journal of business research : JBR
2
Customer engagement : contemporary issues and challenges
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Customer engagement : essence, dimensionality, and boundaries
Doorn, Jenny van
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10009383374
Saved in:
3
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Saved in:
4
The perils of focusing on highly engaged customers
Libai, Barak
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 275-276
Persistent link: https://www.econbiz.de/10009383384
Saved in:
5
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
6
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
7
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
8
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
9
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
10
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
