Narrow search
Showing 1 - 5 of 5
Cover Image
The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre; John, Joby - In: Does marketing need reform? : fresh perspectives on the …, (pp. 191-197). 2006
Persistent link: https://www.econbiz.de/10003430327
Cover Image
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha; Patrício, Lia; Nunes, Nuno Jardim - In: Journal of service management 23 (2012) 3, pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
Cover Image
Understanding value co-creation in complex services with many actors
Pinho, Nelson; Beirão, Gabriela; Patrício, Lia; Fisk, … - In: Journal of service management 25 (2014) 4, pp. 470-493
Persistent link: https://www.econbiz.de/10010405220
Cover Image
Value cocreation in service ecosystems : investigating health care at the micro, meso, and macro levels
Beirão, Gabriela; Patrício, Lia; Fisk, Raymond P. - In: Journal of service management 28 (2017) 2, pp. 227-249
Persistent link: https://www.econbiz.de/10011704032
Cover Image
Dynamics of individual actors' self, social, and task pre-dispositions in multi-actor service ecosystems
Finsterwalder, Jörg; Kuppelwieser, Volker; Fisk, Raymond P. - In: Journal of business research : JBR 147 (2022), pp. 518-531
Persistent link: https://www.econbiz.de/10013271533