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~subject:"Kundenintegration"
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The orchestrating firm : value...
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Kundenintegration
Digitalisierung
11
Digitization
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Organisatorischer Wandel
8
Organizational change
8
Consumer behaviour
4
Customer integration
4
Konsumentenverhalten
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Betriebliche Wertschöpfung
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Innovationsmanagement
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Insurance marketing
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Marknadsföring Försäkringar
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Service-Dominant Logic
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Service-dominant logic
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Unternehmensnetzwerk
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Value creation
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Beziehungsmarketing
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Bundling strategy
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Business model
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Computerspieleindustrie
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Digital platform
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Digital servitization
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Digital transformation
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Digitale Plattform
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E-commerce
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Electronic Commerce
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Geschäftsmodell
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Leistungsbündel
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Marknadsföring Finansiella tjänster
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Open Innovation
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Relationship marketing
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Ressourcenorientierter Ansatz
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Sörhammar, David
4
Röndell, Jimmie G.
2
Alexander, Matthew
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Blasco-Arcas, Lorena
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Chen, Tom
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Ek, Peter
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Gidhagen, Mikael
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Jonas, Julia M.
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International journal of innovation management : IJIM
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Journal of business research : JBR
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ECONIS (ZBW)
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
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2
The co-creative practice of forming a value proposition
Kowalkowski, Christian
;
Persson, Oscar
;
Röndell, Jimmie G.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1553-1570
Persistent link: https://www.econbiz.de/10009697982
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3
Organizing actor engagement : a platform perspective
Blasco-Arcas, Lorena
;
Alexander, Matthew
;
Sörhammar, David
- In:
Journal of business research : JBR
118
(
2020
),
pp. 74-85
Persistent link: https://www.econbiz.de/10012287589
Saved in:
4
Effects of user community sensing capability in digital product innovation : evidence from the video game industry
Ek, Peter
;
Sörhammar, David
- In:
International journal of innovation management : IJIM
26
(
2022
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10013269783
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